Google Play is closing in on 3 million apps, Apples' App Store is almost at 2 million. That's a tough space to get noticed. On the other hand, there's a lot of money to be earned on consumer spending and ad revenue. Find current data in these selected reports:
There's an interesting angle when looking at app store statistics. They are a treasure trove of data on demand, monetization, and execution:
This is something József Huszkó analyzed deeper. He collected lists of badly executed products and apps. This gives you data on apps that are in demand but have room for improvement. Have a look at Validated Ideas and Validates Ideas 2.0.
Additional opportunities when looking at the wider app ecosystem:
This post originally appeared in Basic Problem issue #15.
If you liked this, feel free to follow me on Twitter and subscribe to my newsletter.